Twenty six percent of Gen Zers in the survey cited playing video games as their favorite entertainment activity, compared to 14% for listening to music, 12% for browsing the internet and 11% for engaging on social media. Only 10% said they would rather watch a movie or TV show at home.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)
Generation Z (also known as Zoomers) encompasses those born between 1997 and 2012. Its oldest members are 24 years old, while its youngest are just 9 years old—and won’t reach adulthood until the year 2030.
They are more connected than previous generations and incredibly social. Blended educational models that combine online discussions and in-class collaboration play to Gen Z’s social nature and have proven to be effective models for engaging them in learning.
Gen Z Is Motivated By Security
A significant portion of their lives may have been defined by struggles related to that. While millennials are often seen as more idealistic, and more motivated by purpose than a paycheck, Generation Z may lean more toward security and money.
Google recently put out a report on what Generation Z thinks is cool. … It starts with what values are important to Gen Z’ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don’t, and being kind to others.”
Emphasize eye-catching, visual content
When it comes to social media, 81% of Gen Z say Instagram and YouTube are their preferred social networks of choice.
Although a majority of consumers still prefer watching TV and movies at home, gaming is the favorite media and entertainment activity for Generation Z, people born between 1997 and 2006.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. So it follows that Generation Beta will be born from 2025 to 2039.
A generation is “all of the people born and living at about the same time, regarded collectively.” It can also be described as, “the average period, generally considered to be about 20–30 years, during which children are born and grow up, become adults, and begin to have children.”
Seven Top Social Issues for Gen Z. Seven issues have commanded the attention of Generation Z so far. These are: 1) health care; 2) mental health; 3) higher education; 4) economic security; 5) civic engagement; 6) race equity; and 7) the environment.
Gen Z is competitive
In the workplace, Generation Z’s competitive nature may be combined with a strong desire for recognition of their work. As a result, they value clear expectations about how to achieve success and professional advancement.
If you wear skinny jeans, you’re old. At least according to Gen Z, those born from 1997-2012, who at the beginning of the year launched a tirade against the form-fitting style and anyone who continued to wear them. Now, wearing skinny jeans is an admission that you’re just as aged as the style itself.
With the ignorance of facts, by choice, and lack of some education, Generation ‘Y’ is considered to be the dumbest generation. “Ignorance of facts” simply means that the education is there but this generation just chooses not to use it.
A few TikTok users have strong opinions about blond hair, but we’re pretty sure it won’t last.
Generation Z displays strikingly different entertainment preferences than older age groups, according to Deloitte’s 2021 Digital Media Trends survey. … Only 10% of Gen Z respondents said watching TV or movies was their favorite entertainment pastime, the Deloitte study found.
The top social media platform for Gen Z is Instagram, followed by YouTube and TikTok. In contrast, the leading social media platforms for millennials are Facebook, YouTube and Facebook Messenger. Learn more about Gen Z consumer trends and how they are changing the way retailers do business.
Gen Z is also the smartest and best educated generation. … In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X. Gen Z will be equipped and educated to enter the world in just a few years.
With Generation Z however, only 10% had ranked watching TV/movies among their most favorite entertainment activities, falling below video gaming (26%), listening to music (14%), web browsing (12%) and social media (11%).
The majority of both Gen Z and Millennials who get their news on social media are using YouTube to get it. When looking at the specific platforms that young consumers are using to get news, 65% of 13-19-year-olds and 63% of 20-38-year-olds say they use YouTube.
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